Five years of real projects, not just claims

A DTC apparel brand's Shopify returns had been climbing for two months before anyone found the real cause.

I ran a full extract–clean–analyze–report workflow: cleaned messy Shopify exports, reconciled 1,516 order lines, and built formula-driven analysis (SUMIFS, COUNTIFS, INDEX/MATCH) to trace a storewide return spike from 5.9% to 8.5% back to a single SKU/size/warehouse combination — responsible for 38.1% of returns and 45% of refund dollars.

Delivered a formula-driven dashboard, a recurring weekly tracker, an SOP, and both internal and customer-facing reports, so the fix outlasted the project.

Took on marketing for a home improvement brand with one goal: turn existing traffic into consistent revenue growth, not just more visits.

I restructured parts of the store, improved product presentation, and launched targeted email and SMS campaigns tied to a conversion-focused strategy across the full customer journey.

Through retention marketing and ongoing performance tracking, the store saw stronger engagement, a higher average order value, and a real lift in overall revenue.

Managed a wellness Shopify store's social media end to end — content planning, publishing, and performance tracking, with a focus on organic growth.

Pins I created and optimized drove 43K+ impressions and consistent traffic back to the store, with visuals, copy, and timing tuned specifically to what actually converted.

Kept everything aligned to brand voice and customer intent, so visibility turned into real engagement and store visits — not just view counts.

Designed and built a new Shopify storefront for a rehabilitation-equipment brand, starting from competitor and target-market research rather than a template guess.

Refined the build through rounds of revisions using optimized Shopify themes and templates, and layered conversion rate optimization strategies across the page.

The storefront now generates $100K–$200K a month.

Stepped in as the day-to-day Shopify Virtual Assistant for a wellness brand — product uploads, inventory management, app integrations, order processing, and return handling all ran through me.

I also picked up social media engagement and chargeback resolution, and built out workflow automation to cut down repetitive manual work.

The result: a well-structured, scalable store the founder could keep growing without getting pulled back into day-to-day ops.